Challenge

Make a once famous brand relevant again.

Insight

A snow blower is the ultimate man toy.

Best Test

It feels good to open your garage door on a stormy morning to see a shiny new snow blower. We created a simple video around this insight called “Hello Handsome”. All 2020 brand creative is now centred on this idea.

Creative

Video

Radio

Digital

Results

Briggs & Stratton snow blowers grew market share across the country.

Client Quote

“Credit to Groundzero for always bringing forward new ideas and making our dollars work as hard as possible.”

Steve Burgess
Country Manager