Challenge

Master Lock is a famous for padlocks but a new brand in industrial safety.

Insight

You always think something bad will happen to the next guy. The reality is it can happen to you - just as easily.

Best Test

With safety you always have to keep up with the rules & regs. Our best results for sales database growth came from whitepapers.

Creative

Brand Print Ads
Lead Gen Whitepapers

Results

In four years the prospects database grew from under 1,000 to over 30,000.

Client Quote

“Groundzero put our safety business on the map by always looking for new ways to stand-out and brings an A-game to our digital marketing.”

Karen Svehla
Marketing Manager, Master Lock Safety