Motivating people with a mobility
challenging disease to join the
SuperWalk.
Insight
Living with Parkinson’s takes fighting
spirit, day after day, after day.
Best Test
We shifted all media to digital
to reach the 1% of Canadians
affected by Parkinson’s. We
tested every way to reach our
audience online – from Twitter
handles to health networks to
geo-fencing mobility clinics.
Creative
Video
Results
Across three years funds raised
grew by 20% during a time when
not-for-profit events saw an
average annual decline of 2.5%.
This was fueled by a 16X return on
ad spend.
Cumulative growth year over year.
Client Quote
“ Our results speak for themselves and we couldn’t be happier. Beyond the merits of a test and learn approach, what mattered most
was helping us hyper-target
our niche audience. Focusing our
ad spend on those most likely to
care and convert is now integrated
throughout our business and is
driving impact.”
Jon Collins
Vice President, Marketing and Fundraising
