Motivating people with a mobility
challenging disease to join the
Living with Parkinson’s takes fighting
spirit, day after day, after day.
We shifted all media to digital
to reach the 1% of Canadians
affected by Parkinson’s. We
tested every way to reach our
audience online – from Twitter
handles to health networks to
geo-fencing mobility clinics.
Across three years funds raised
grew by 20% during a time when
not-for-profit events saw an
average annual decline of 2.5%.
This was fueled by a 16X return on
Cumulative growth year over year.
“ Our results speak for themselves and we couldn’t be happier. Beyond the merits of a test and learn approach, what mattered most
was helping us hyper-target
our niche audience. Focusing our
ad spend on those most likely to
care and convert is now integrated
throughout our business and is
Vice President, Marketing and Fundraising