CI Investments always relied
on broker marketing so they were
unknown with consumers.
Insight
Baby boomers love their golf. It’s
a love hate relationship.
Best Test
On the media side we tested golf
sponsorships. The results led us to
sponsor the Masters and expand
to curling.
Creative
TV/Video
Digital
Results
In two years, CI tripled its brand
awareness going from no.11
to no.3. And “advertising”
leap-frogged “financial advisors”
as being the primary source of
awareness.
