We use a flex-team approach.

At the centre are seasoned pros that live and breathe your advertising results. They are surrounded by talented independents who match the task. You get dedication and fresh thinking without that over-billed feeling.


After graduating from Ivey Business, Colin started his career at Maclaren McCann earning his chops on packaged goods. Soon after he launched Megaphone Advertising which rose with the initial dot-com boom. He then joined forces with Groundzero – where today he is the agency principle and strategic lead.


Mike is a Senior Art Director who has worked at top agencies in Toronto, Vancouver, and Halifax. He has been creating business-building and award-winning campaigns for some of Canada’s biggest brands and not-for-profits over the past 20 years. Throughout his career, he has won over 75 national and international awards.

Jim is a director, photographer, and writer with over 20 years of experience developing award-winning digital content for a range of clients. He has worked both agency and client-side of the business and brings a keen understanding of the needs and requirements for both. Jim has established a reputation for leading projects through to completion - on time and on budget.

OCAD graduate in Communications and Design. MJ has 25 years experience in graphic design. Started her career designing brands for building developments owned by the Reichmann family. In 2003, MJ launched an event design company and a decade later a brand identity boutique. She now leads all graphic design and brand work at Groundzero.

Joseph started his career in event development. Following his passion for consumer engagement, he spent several years in a brand engagement agency, managing clients and overseeing projects from conception to closure. Joseph has worked with a diverse range of clients including home improvement, the finance sector and entertainment.

Urjit Dave

After graduating from Ted Rogers School of Management with a major in Marketing, Urjit worked with a variety of B2B businesses before branching out and launching his own start-up. Through these experiences, he learned the value of testing in the world of marketing. Urjit manages organic and paid digital media campaigns, He is always optimizing and bringing forward new ideas.


Michelle is a graduate of OCAD. She is a multi-talented digital and UX designer with 5 years of experience. She enjoys creative challenges when creating visual experiences for the web, print, video and other digital avenues. She is well-versed in Photoshop, Illustrator, InDesign and After Effects. Michelle’s industry experience ranges from not-for-profit to food to events.


Tessie has several years of experience in a variety of fields including Administration and Accounting. In addition to her extensive office experience, she has strong written communication and customer service skills. She is a detail-oriented and diligent professional who assists in account management tasks, research and control.


Merce has over 15 years of experience in accounting and bookkeeping. She knows her stuff when it comes to balancing the books and paying everyone on time. She handles all agency finances and day-to-day financial items.