The Core Team
Our core team is built small by design and senior by experience. Hands-on by nature, we’re the people leading strategy, building relationships and guiding every project from kickoff to launch. No layers. No hand-offs. No disappearing into “the process.” Just experienced thinkers and doers who stay closely involved and accountable every step of the way.
Colin McCallum
Head of Strategy
Colin McCallum
Head of Strategy
After graduating from Ivey Business, Colin started his career at Maclaren McCann earning his chops on packaged goods. Soon after he launched Megaphone Advertising which rose with the initial dot-com boom. He then joined forces with Groundzero where today he is the agency principle and strategic lead.
MJ Fontaine
Head of Design
MJ Fontaine
Head of Design
OCAD graduate in Communications and Design. MJ has 25 years experience in graphic design. Started her career designing brands for building developments owned by the Reichmann family. In 2003, MJ launched an event design company and a decade later a brand identity boutique. She now leads all graphic design and brand work at Groundzero.
Joseph Gaulton
Account Manager
Joseph Gaulton
Account Manager
Joseph started his career in event development. Following his passion for consumer engagement, he spent several years in a brand engagement agency, managing clients and overseeing projects from conception to closure. Joseph has worked with a diverse range of clients including home improvement, the finance sector and entertainment.
The Flex Team
When a project needs additional firepower, we scale with a trusted network of specialists — designers, writers, developers, media experts and category pros we’ve worked with for years. It gives clients the agility of a boutique with the depth of a much bigger agency. No inflated org charts. Just the right people for the right challenge.
Jim Fitzpatrick
Video Director & Producer
Jim Fitzpatrick
Video Director & Producer
Jim is a director, photographer, and writer with over 20 years of experience developing award-winning digital content for a range of clients. He has worked both agency and client-side of the business and brings a keen understanding of the needs and requirements for both. Jim has established a reputation for leading projects through to completion – on time and on budget.
Mike Jones
Senior Art Director
Mike Jones
Senior Art Director
Mike is a Senior Art Director who has worked at top agencies in Toronto, Vancouver, and Halifax. He has been creating business-building and award-winning campaigns for some of Canada’s biggest brands and not-for-profits over the past 20 years. Throughout his career, he has won over 75 national and international awards.
Jason Buback
Senior Copywriter
Jason Buback
Senior Copywriter
Jason is a writer who turns complex ideas into stories that connect with people. His work drives results across diverse sectors and has been recognized at leading award shows, from Cannes to the Canadian HR Awards.
Sean Williams
Digital Marketing Manager
Sean Williams
Digital Marketing Manager
With over 10 years of experience in all things digital, Sean manages media, analytics, SEO/GEO, and web. He is driven to uncover insights and deliver results.
Vera Chen
Web Developer
Vera Chen
Web Developer
Vera is a frontend-focused web developer with 8+ years of experience building custom WordPress websites. She specializes in translating mockups into clean, responsive, pixel-perfect builds, with a sharp eye for the details others often overlook. She enjoys solving complex challenges and crafting smooth, high-performing user experiences.
Nathanial Perez
Executive Assistant
Nathanial Perez
Executive Assistant
Nathaniel is an Executive Assistant extraordinaire, supporting research, content, and administrative operations. He brings a keen eye for detail and a high level of efficiency to agency workflows and new business initiatives.
Merceditha Llantos
Bookeeper
Merceditha Llantos
Bookeeper
Merce has over 15 years of experience in accounting and bookkeeping. She knows her stuff when it comes to balancing the books and paying everyone on time. She handles all agency finances and day-to-day financial items.
